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Wednesday, July 20, 2011

Hindi, Bhojpuri, Tamil, Telgu, Kannada, and Bangla Version of KBC

The fifth season  of “Kaun Banega Crorepati” is going to start from 15th Aug 2011
and  Amitabh Bachhan is going to host it, 

Do you think it’s going to repeat its success of season 4?



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Season 4 was a great success story for KBC in 2010, SONY made 100 crore out of it. This year “Kaun Banega Crorepati” is coming in 5 regional languages too. Apart from Hindi version hosted by Big B, it will be aired in Bhojpuri, Bengali, Kannada, Tamil and Telugu languages. 

This sounds like a good strategy from a business point of view where regional audience is attempted to be monetized but it can result into fragmented viewership and KBC Hindi may end up receiving less number of viewers than it used to in past years.

Reality shows like “Big Boss” may also present some competition to KBC-5 but as always main attraction of the show would be Big B’s charisma and if that clicks nothing else would stand up in the way. How the regional KBC shows attract the crowd could potentially set a trend for the other television shows in future.

Shatrughan Sinha is doing the Bhojpuri version, Prakash Raj will host Tamil and Telugu version, Ramesh Arvind Kannada version and Sourav Ganguly will do the Bangla version.

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